Third Party Advertisers
The Municipal Elections Act now allows for third party advertising. A third party advertisement is any ad that promotes, supports or opposes a candidate in an election.
A third party advertiser (any individual, corporation or trade union that causes an election campaign advertisement to appear) is required to register with the Clerk and advise them where they want to advertise. To become a registered third party advertiser send your registration to the Clerk between May 1 and October 19, 2018.
You are eligible to register as a third party advertiser if you:
- are an individual who is normally a resident of Ontario
- are a Corporation that carries on business in Ontario
- are a Trade Union that holds bargaining rights for employees in Ontario
You are not eligible to register as a third party advertiser if you:
- are a candidate whose nomination has been filed under section 33 of the Municipal Elections Act, 1996
- are a Federal political party registered under the Canada Elections Act (Canada) or any federal constituency association or registered candidate at a federal election endorsed by that party
- are a provincial political party, constituency association, registered candidate or leadership contestant registered under the Election Finances Act.
- are The Crown in right of Canada or Ontario, a municipality or local board
Third party advertisers must identify themselves, provide mandatory information on all advertising and advertisements must contain the following information:
- Name of the registered third party advertiser
- Municipality where the third party advertiser is registered
- Telephone number, mailing address or email address at which the registered third party advertiser may be contacted regarding the advertisement
Third Party Advertising registrations must be certified by the Clerk before spending money on your campaign, accept contribution or begin advertising.
For more information please visit the 2018 Guide for third party advertisers.